Branding and point of purchase kiosk for regional transportation card

ARIVAL is a regional transportation card that is compatible with all 22 transportation agencies the

Bay Area. By unifying all means of transportation, it results in a simplified traveling experience.  

The brand concept behind ARIVAL is to metaphorically visualize the complex route of the user with

simple contrasting round and sharp corners. This creates a contrasting and dynamic visual language.


Branding Elements: By applying the secondary elements and colors, the design 

language is constructed and can be applied to different mediums to extend flexibility.

"A" Logo Deconstruction: The entire kiosk is constructed from broken section of the logo for an overall cohesive feeling. I aimed to imply the logo without literally showing it so the scale of certain sections vary.

Transportation Cards

© 2020 Kelvin Esparza