U.S. Dept. of Defense
Intact is an online banking app that simplifies the process of transferring money as well
as provides financial guidance to reduce unnecessary purchases.
Intact is an online banking app that simplifies the process of transferring money as well
as provides financial guidance to reduce unnecessary purchases.
Intact is an online banking app that simplifies the process of transferring money as well
as provides financial guidance to reduce unnecessary purchases.
Virgil Abloh
Feeling Color Around Me
Visual interpretation of color preference
The intent of this exploration is to find out how people think of color to reveal who they are. Color preference reveals about people's characteristics and self-image enough to formulate an image of their personality. Color choice can be translated into their behaviors and attitudes but most importantly into how they present themselves to others. In this project, I aim to capture their invisible thoughts and color choices to construct a personal color palette or each of my participants.
To construct each color palette, I interviewed colleagues, family, and friends about 12 color preference.
The question consist of 6 colors they like and 6 colors they dislike. I will then analyze the color palettes and color reasoning to interpret into 3D rendering compositions. The visual interpretations are defined by the color answers and my personal filter of our interactions and my understanding of their personality. I will use the raw color data as the foundation but will extend it with my own perception and personal interpretation.
The power of color is highly influential and its associations vary depending on the individual.
I intend to show how color preference reveals about individual's personality. I intend to examine how the colors people like/dislike and the reasoning behind those color choices translate to an extension of their behavior and attitude.
Abstract
Process
01
Survey Interviews
I interviewed 33 participants by asking them 12 questions about the colors they like and dislike. I was looking for keywords which
I could visualize for each color.
02
Color Palettes
After I surveyed each participant,
I constructed a horizontal color palette that displays 6 colors they like like on the top row and 6 colors they dislike on the bottom row.
03
Visual Interpretations
Based on each color palette, I used Fusion 360 to visually interpret their personalities and survey results. I constructed a design language where certain shapes have certain meaning.
Color Interview
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While interviewing participants about their color preferences on 6 topics, I printed a color
wheel which displays a wide range of tints and shades of each color. The 6 topics ranged
from overall preference, clothes, car, room, backpack, and footwear. After they answered
a specific color, I asked further about what associations and moods they have towards that
color. I was looking for keywords which I could later visualize with each color. It became
more effective and accurate when participants saw the color, instead of only thinking of it.
12 questions
Favorite color
Least favorite color
Favorite color to wear
Least favorite color to wear
Favorite color for a car
Least favorite color for a car
Favorite color for your room
Least favorite color for your room
Favorite color for a backpack
Least favorite color for a backpack
Favorite color for footwear
Least favorite color for footwear
1
Sphere
Color with positive association or mood
2
Cone
Color with negative association or mood
Design Language
I constructed a design language with certain shapes having certain meaning. This allows for a
cohesive narrative that connects all the different color palettes. This design language follows
the principle similar survey responses being displayed with similar shapes. These shapes are
connected o color responses based other positive or negative association or mood.
3
Cylinder rod
Outlier color only mentioned once with negative associations or moods
4
Ring
Outlier color only mentioned once with positive associations or moods
5
Zigzag bar
Same color mentioned 3 or more times for either positive or negative association
6
Hexagonal ring
Same color is mentioned s both iced and disliked in different topics
Visual Interpretations
For each participant's color palette, I used fusion 360 to visually interpret their personalities,
behaviors, and color preference. I constructed a design language where certain shapes have
the same meaning. The background color is the participants favorite color as it's the color
they feel the most comfortable with. Since I personally know all the participants, I interpreted
their characteristics to how the shapes interact with each other. If a person is an outgoing
extrovert, their composition is closer in proximity for a more tight, complex feeling.
These visualizations are the outcome
of understanding what associations and moods participants have for colors and my own perception of their behaviors and attitudes.
