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Feeling Color Around Me

Senior thesis project on visually interpreting color preference

My senior thesis project is to find out how people think of color to reveal who they are. Color preference reveals about people's characteristics and self-image enough to formulate an image of their personality. Color choice can be translated into their behaviors and attitudes but most importantly into how they present themselves to others. In my thesis project, I aim to capture their invisible thoughts and color choices to construct a personal color palette or each of my participants.

 

To construct each color palette, I interviewed classmates, family, and friends about 12 color preference.

The question consist of 6 colors they like and 6 colors they dislike. I will then analyze the color palettes and color reasoning to interpret into 3D rendering compositions. The visual interpretations are defined by the color answers and my personal filter of our interactions and my understanding of their personality. I will use the raw color data as the foundation but will extend it with my own perception and personal interpretation. 

The power of color is highly influential and its associations vary depending on the individual.

I intend to show how color preference reveals about individual's personality. I intend to examine how the colors people like/dislike and the reasoning behind those color choices translate to an extension of their behavior and attitude. 

Abstract

Process

01

Survey Interviews

I interviewed 33 participants by asking them 12 questions about the colors they like and dislike. I was looking for keywords which

I could visualize for each color.

02

Color Palettes

After I surveyed each participant,

I constructed a horizontal color palette that displays 6 colors they like like on the top row and 6 colors they dislike on the bottom row. 

03

Visual Interpretations

Based on each color palette, I used Fusion 360 to visually interpret their personalities and survey results. I constructed a design language where certain shapes have certain meaning.

Color Interview

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While interviewing participants about their color preferences on 6 topics, I printed a color

wheel which displays a wide range of tints and shades of each color. The 6 topics ranged

from overall preference, clothes, car, room, backpack, and footwear. After they answered

a specific color, I asked further about what associations and moods they have towards that

color. I was looking for keywords which I could later visualize with each color. It became

more effective and accurate when participants saw the color, instead of only thinking of it.

 

12 questions  

Favorite color

Least favorite color

Favorite color to wear 

Least favorite color to wear 

Favorite color for a car

Least favorite color for a car

Favorite color for your room

Least favorite color for your room

Favorite color for a backpack

Least favorite color for a backpack

Favorite color for footwear

Least favorite color for footwear

Design Language

I constructed a design language with certain shapes having certain meaning. This allows for a

cohesive narrative that connects all the different color palettes. This design language follows

the principle similar survey responses being displayed with similar shapes. These shapes are

connected o color responses based other positive or negative association or mood.  

1

Sphere

Color with positive association or mood

2

Cone

Color with negative association or mood

3

Cylinder rod

Outlier color only mentioned once with negative associations or moods

4

Ring

Outlier color only mentioned once with positive associations or moods

5

Zigzag bar

Same color mentioned 3 or more times for either positive or negative association or mood

6

Hexagonal ring

Same color is mentioned s both iced and disliked in different topics

© 2020 Kelvin Esparza